top of page

beardman: product concept

Brand concept + motion graphics video

Beardman was developed in as an imagined mens facial hair product brand. In satisfying the current consumer pride in beards and echoing the boldness of beard culture, the Beardman brand design invites men to celebrate being bearded.


The brand logo and general design was developed in Illustrator, while mock advertisement images were created in Photoshop. A motion graphics mock commercial was completed with the use of Adobe After Effects, featuring the song "Boys" by the GRAMMY award winning artist Lizzo. This project was completed for educational purposes.


bottom of page