tots podcast is a pocast about interesting people, from all walks of life, having honest conversations about their personal journeys. When Host Ben Gardner reached out to me, he was looking for a comprehensive social media plan to drive listener growth and establish a more cohesive Instagram feed. I worked with Ben to develop a set of templates he could use for the announcement and promotion of each episode, and I also provided a robust report of Instagram strategies to implement.

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In March 2021, Ben had the unique opportunity to interview Carole Baskin of the Netflix television show Tiger King. As a way to promote the episode, Ben purchased space on a Billboard outside of Washington, DC, and he commissioned me to design it. The episode was a huge success, and even Carole Baskin approved of the billboard artwork.